2. Social Media Advertising
Social media advertising is the whole process of advertising on social media platforms (like Facebook, Instagram and Twitter) to direct traffic to your website, or to create an engagement with the customer, incetivating a future deal.
The best part of social media advertising, is that you can measure how is your campaign going. You can have real time information about how many people saw your business, how many people clicked on your offer, and how many people bought a product or service through your campaign.
You can measure the real results over your investments. And you can decide how you will invest more. You can decide to who you’re going to show your business, no matter their age, or preferences.