What is Social Media Management?
Nowadays, everybody is on the social media. Facebook, Instagram, Twitter, Linkedin, Snapchat, Tik Tok, and Youtube are the biggest social media platforms.
Every business should be present where their customers are. That way, social media marketing is one of the best and most efficient ways to market your business online.
In order to keep up with consumers, it’s important to know what social media marketing is, why it’s important for your, and how you can take advantage of this amazing tool.
Every social media is a platform that provides a different experience to the customer. Facebook, for example, is focused in connecting people and friends. Instagram is focused in pictures and videos. Linkedin is focused in the business life of every person, connecting professionals of different areas and promoving networking online. It’s important to learn from each one of them, and communicate the right way in the right platform.
1. Social Media Management
Social media management is the process of creating, publishing, promoting, and managing content across social media channels. This is a foundational component of social media marketing, and the process involves setting up social media accounts and posting relevant content to your pages. The goal of this function is to reach your target audience and build trust through posting engaging content.
When you think of social media platforms and the look or feel each individual account has, this reflects how the page was managed. This strategy is what helps users personalize their online experience, as well as stand out from others. The idea is that, over time, the people who frequently engage with your content are more likely to do business with you. Engagement represents positive reactions that people have when they see your brand.
2. Social Media Advertising
Another major feature of social media is social media advertising.
Social media advertising is the whole process of advertising on social media platforms (like Facebook, Instagram and Twitter) to direct traffic to your website, or to create an engagement with the customer, incetivating a future deal.
The best part of social media advertising, is that you can measure how is your campaign going. You can have real time information about how many people saw your business, how many people clicked on your offer, and how many people bought a product or service through your campaign.
You can measure the real results over your investments. And you can decide how you will invest more. You can decide to who you’re going to show your business, no matter their age, or preferences.
