Online experiences have improved very quickly. User experience design has become a prevalent business word right now - but what is user experience? Why is it so important? How can it benefit your product or service?
All the applications and websites have become more complex as the technologies and methodologies advance. There are more things our systems and computers can do. So the technology companies try to give their users more power, and it starts going grow like a snowball. What used to be a simple button has evolved into multiple functions, to be a much richer and interactive experience.
No matter how much it has advanced along the way, a website or application still hinges on just one thing: how users perceive it.
Is it easy to use? Is it pleasant to use? Does it give me value? These questions run through the minds of consumers as they interact with your products. Simultaneously, their minds form decisions based on their experience to define if they should use it again or no.
User experience (abbreviated as UX) is how a person feels when interacting with a system. It includes a website, mobile application, desktop software, and any other human/device interaction.
The people who work on UX are called UX designers. They study and evaluate how users feel about that experience, how to make the experience better. UX designers are always analyzing how their customers perceive the value of that experience.
UX designers study all the details and all the processes. For example, a checkout process of an e-commerce website involves a lot of operations.
Are their customers leaving their carts, or are they finishing the purchase?
They could go more in-depth – depending on the size of the business they are working with – all the way to check how efficient and pleasant is the experience of users filling out input fields in a Web form.
User experience is crucial because it tries to fulfill the user’s needs. It makes your customer want to come back. It increases the value perception of your customer, increases loyalty, and boost word of mouth. Everybody wants to deal again with a company they had a good experience.
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