Half of the US is buying mostly online. How are you selling today?
Many people have hosted a video chat or ordered groceries to be delivered at home for the first time this year. Everybody is becoming to understand how profoundly the COVID-19 crisis has changed our behavior as consumers. Thinking with Google's report says that 1 in 2 US consumers are buying mostly online in 2020. Half of the US is buying most of their items online - that's more than 160 million people.
As people remain sheltered in their homes due to the coronavirus outbreak, online shopping has replaced a trip to the store. The overall boom in e-commerce spending started in April.
Sales data reveals that everybody was stockpiling goods in their homes at the beginning of the pandemic. However, after that, many online shoppers have started to buy entertainment products, like books and games, adjusting to the new normal of life in quarantine.
Recent reports say that E-commerce spending in the US is up more than 30% from the beginning of March through mid-April. That is significantly more growth — about 50% more — than the annual 20% growth in online shopping, that has become normal in recent years.
It’s essential to notice that Mobile sessions account for 47.6% of all retail sales on eCommerce sites. By 2021, it’s expected to reach 53.9%.
Because there is enormous potential for your customers to shop while on the go, you need to be prepared and take advantage of this move. Your business needs to offer mobile-friendly alternatives to your customers. A website where they’re able to buy from you or make orders from your restaurant is crucial. A mobile-friendly payment option is critical for your success, even if you have to pay third-party services.
Remember, your customer should have the best experience, so he will desire to return as soon as possible.
What is your business doing to make your customers’ lives easier and better? Do you have e-commerce? Do you have a channel with easy access to you?
Try your business’ website and channels. Ask your friends to test it and give feedback to you. Check how easy it is for them to see your menu, your products, your service. How many clicks do they need to make to talk with you?
Those details make a difference in your customers’ minds. That will create a better experience for them. It’ll create boost word of mouth, and you’ll see the results of all those details combined.
It doesn’t matter what kind of business you have. You need to build a strong online presence if you want to succeed. Whether you want to focus right now on building your brand, creating awareness, or simply on generating quick sales, you should start to use internet for your business. You’ll be able to see real, measurable results in a couple of weeks.
If you want to start selling online, improve your digital presence, improve your social media accounts, or even all of them, Camilo Agency can help. Our marketing team can help you create effective strategies and ads to bring in more customers to your business. If you’re ready to get your digital marketing efforts started, then contact us today!