Another huge benefit of digital ads is the possibility to target your customer. This is possible because social media platforms have information of your customer, and they can direct your ad to the right public.
For example, if you have a children’s clothing line, is possible to target parents of toddlers on social media. You can show your product through videos and photos. You can help them with their current challenges, and create awareness of your brand. That way, the next time they will think of you first when they’re shopping new clothes for their kids.
Another big point is that going digital has almost unlimited reach. You reach depends only on how much you want to invest, and since you can control your investment, you can decide how fast you want to grow online using digital advertising.